The evolving landscape of traditional media (like TV, outdoor, and direct mail) is colliding with social media, digital tactics, smartphone tracking, and website CMR, SEO, and SEM. If you feel lost in the alphabet soup of digital media and the seemingly infinite options, this seminar is for you. Representatives from one of our newest SETA members, AccessU, will share insights on:

• How to reach varied and distinct workforce development audiences through digital targeting methods.
• Ways to economically test and gauge the effectiveness of online media options.
• Empowering your enrollment success with targeted creativity.
• The power of modern social media and PR to drive brand awareness in the digital age.
• Understanding tools that allow you to measure and track the conversion journey from impression to qualified lead to program participant/employee.
• Using research to develop personas that lead to impactful marketing.